Mar 12, 2026
In this episode, I’m joined by Jon Card, former business journalist for The Guardian, The Times and The Daily Telegraph, and founder of Full Story Media. Jon shares what makes someone interesting to the media, how speakers can turn their expertise into quotes journalists actually want, and why being media-ready has far more crossover with being speaker-ready than many people realise.
There’s a lot in here for speakers who want to raise their profile without turning PR into a full-time job. We also dig into the parallels between media and speaking: credibility, clarity, story, readiness, and the fact that the people who get picked are often the ones who show up well, say yes, and make life easy for the person doing the choosing.
If you want more visibility for your speaking business, this conversation will give you practical ideas you can act on straight away.