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Speaking Business Podcast is a practical no waffle no nonsense podcast packed with actionable advice for Speakers wanting to be more bookable and make more money.

Nov 12, 2019

This week I’ve gone back to the archives again and I’ve pulled out one of the early episodes again. This time it’s Philip Hesketh he is our go to guy on anything related to persuasion, influence and selling.

Why now? In January 2020, in fact on the 20th January 2020, Phil and I will be running a full day training, we are calling it the Ultimate Sales Day for Professional Speakers and it is exactly that.  It is for any speaker that wants to get booked more and paid more.  So, come along, listen to how Phil has created a great full-time professional speaking business and made several million.  Listen to me from a bureau’s point of view as to how we get bookings for our speakers.  So, we hope to see you there, but in the meantime if you’d like a little sample of what Phil is all about, have a listen to his podcast.


Having built an acclaimed £48m business in 17 consecutive years of growth, Philip Hesketh now shares the psychology of influence and persuasion as a full-time professional speaker. Audiences worldwide have been entertained and inspired to thrive, not just survive. Setting Philip apart are his trademark 50 Killer Questions and authentic, battle-tested takeaways transforming lives – his proven techniques empowering us to persuade, influence and achieve real world success seen in greater sales, stronger relationships and life satisfaction – not broken promises.

His UK based agency, Advertising Principles, employed over 150 people and enjoyed consistent growth with clients such as the BBC, Nestle, Walt Disney, General Accident and HSBC.

Philip gets it because he’s lived it and when he exited, he did so on his terms, and with three extraordinary things in mind. Remarkably, he’s accomplished them all. Mostly. Number three could fairly be called a work in progress but one he never tires of.

First, he set out to become the best speaker on the planet. Results that are measured by well over 1,000 paid speaking engagements in 17 years in over 20 countries across the world. In an industry where many speakers aspire but only a select few thrive, he has achieved remarkable worldwide success.

Second, determined to write a best-selling book, he finished up writing two. ‘How to Persuade and Influence People’ and ‘Persuade’ are both Amazon number one best sellers. Worldwide sensations and labours of love, he shares proven techniques and the lessons learned over his life and extraordinary business career.

And third, to change the weather in February. And he has! Sadly, not for all of us, but as he says with a smile “I’ve changed it for me!” By buying a plane ticket, spending February and March in the antipodes for the past 17 years and entertaining audiences in sunny Australia and New Zealand.

Positive audience and client response to Philip Hesketh’s engagements can’t be overstated. Many calling it the most truly entertaining and invaluable presentation in their memory, while countless reviews describe it as wildly funny, thought-provoking, authentic and simply inspirational.

Participants emphasise the clear benefits they received after listening to Philip – citing a new ability to sell more, successfully establish value, hold a higher price, and to strengthen and deepen customer and personal relationships with a greater confidence and success.

Most inspiring, however, are the tangible real-world takeaways such as the introduction of proven techniques to persuade and influence, and exposure to Philip’s 50 Killer Questions arming us with the capability to more successfully control our conversations on and off the job.

With two Amazon number one best sellers and more in the pipeline he’s committed to sharing his rare insights. Using multimedia platforms, inspiring readers and audiences with real world takeaways that increase sales, hold high prices, persuade, influence, control conversations and strengthen relationships.

An extraordinary body of work has earned Philip Hesketh rare recognition. Today he is the current holder of Vistage UK’s ‘Outstanding Performer’, ‘Most Requested Speaker’ and TEC Australia’s ‘Overseas Speaker of The Year’ awards and is a Visiting Fellow of Newcastle University.

Philip Hesketh is a world-renowned speaker on all aspects of the psychology of influence. He has delivered over 1,000 talks in over 20 countries and has spoken to actuaries, accountants, salespeople, nurses, teachers, lawyers and bankers.

All of Philip’s keynote talks are tailored to a client’s individual needs but the common aim is to inspire people to improve their relationships, develop client and customer loyalty and, typically, to increase sales. He offers well researched, tried and tested techniques and is renowned for his ‘Killer Questions’ that get to the heart of what people really, really want.

He is inspirational, insightful, motivational and thought provoking. And hilarious. But, above all, helps increase a team’s effectiveness.

Although every keynote presentation is highly tailored, each one has at its base the psychology of influence and persuasion and how to gain new clients, develop greater client and customer loyalty and charge higher prices.  In addition to his keynotes, Philip runs bespoke Masterclasses for clients.


The Ultimate Sales Day

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