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Welcome to Speaking Business Podcast.

Speaking Business Podcast is a practical no waffle no nonsense podcast packed with actionable advice for Speakers wanting to be more bookable and make more money.

Jun 1, 2021

My guest this week works as an adviser to senior leadership teams on strategy, risk and performance.  As a former Red Arrows pilot, management consultant and senior manager in a global corporate, he is not a speaker who pontificates from the side lines, but has spent significant time on the pitch, in some of the most demanding of high-performance environments.  He has masters’ degrees from Cambridge and London Business School, and is the author of The Business of Excellence.  Currently he helping to launch a green technology company. 

Please welcome my guest, Justin Hughes.


As a former fighter pilot and Executive Officer of the Red Arrows, Justin Hughes know exactly how you plan, execute and adapt in situations characterised by ambiguity, imperfect information, speed of change and pressure to deliver.

Justin Hughes has worked as a consultant on organisational performance to clients including Microsoft, the United Nations and Mercedes F1. And he has walked his own talk during the Covid-19 crisis, in a corporate role as L3Harris’ Director Integrated Airline Services. In one of the hardest hit sectors, Justin managed a major change programme in a fast-moving environment, while also sitting on the global business continuity team.

Prior to his current roles, Justin Hughes was an RAF fighter pilot.  He graduated as top cadet of his officer training and went on to fly the Tornado F3 air defence fighter.  He subsequently served for 3 years on the Red Arrows performing over 250 displays worldwide including 3 international tours.  Justin has an MBA with Distinction from London Business School and is currently studying International Relations at the University of Cambridge.

Justin Hughes is the author of The Business of Excellence (Bloomsbury, 2016), has been profiled in the London Standard, Director and the Daily Telegraph), and interviewed for BBC World ‘Talking Business’ and BBC Breakfast.

During 2020, he has conducted a range of virtual deliveries: from a ‘traditional’ style keynote to a more interactive format to a fully participatory workshop and am very comfortable across different platforms (Zoom, Microsoft Teams).

Recorded on: 18th May 2021


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