May 7, 2026
My guest this week is Joseph Frankie III, a soldier, logistician, businessman, coach and author of LinkedIn: The Five-Minute Drill for Executive Network Success.
Joe has helped more than 750 executives, veterans and students across 15 countries use LinkedIn more strategically, and in this episode we talk about why your LinkedIn profile is no longer just an online CV, it’s your digital persona, your networking tool and, in Joe’s words, your billboard when you’re not in the room.
We explore why senior professionals and speakers need to show up properly on LinkedIn, what people are missing on their profiles, how storytelling helps you become more searchable and memorable, and why your LinkedIn presence may be doing more heavy lifting than your website.
Joe also shares how his military background shaped his coaching business, how he uses podcasts and LinkedIn commercially, and why speakers need to start with the end in mind if they want LinkedIn to support more bookings.